Plus, longtime Columbia deli is closing.
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Editor’s Pick

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The Rivals in Red soccer match filled Williams-Brice Stadium with 70,000 fans. | Photo by Gamecocks Online

17.3 million — that’s the number of visitors who visited the Columbia region in 2024, setting a new tourism record. According to Experience Columbia SC’s annual report, those travelers spent a whopping $1.9 billion, fueling more than 24,000 local jobs and generating nearly $148 million in state and local taxes.

Hotels, restaurants, and shops led the spending surge, with lodging up 11.7% and food and beverage up 8.4%. In total, tourism now supports one in every 14 jobs across Richland and Lexington counties. Of those visitors, 6.2 million stayed overnight.

From annual events like St. Pat’s in Five Points and the SC State Fair to Soda City Market weekends, Gamecock sellouts, and the high-profile Rivals in Red soccer match, these events helped lead the charge last year.
Olde English District

Events

Thursday, Oct. 16

Diwali Kickoff Party | 6-9 p.m. | Columbia Museum of Art | Free

Live Music - Andrew Kearse | 6-9 p.m. | Steel Hands Brewing, Cayce | Free

Daikaiju, Mids, Wastoid | 8 p.m. | New Brookland Tavern | $15

Friday, Oct. 17

Food Truck Friday! | 11 a.m.-3 p.m. | 2300 Bull St., REI Co-op parking lot | Price of purchase

Live Outside: Indianola | 5 p.m. | Koger Center for the Arts | Free

Overdue | 7-11 p.m. | Richland Library Main | Free

Kansas & Blue Oyster Cult | 7:30 p.m. | Township Auditorium | $125+

Saturday, Oct. 18

Sierra’s Columbia Grand Opening at Colombiana Station | 8 a.m.-6 p.m. | Sierra | Free

Halloween Trick or Treat Trail | 10 a.m.-12:30 p.m. | Saluda Shoals Park | $7

Domestic Violence Walk | 9 a.m.-12 p.m. | Moore Park, Irmo | Free

Fall Festival at Cottle Farm | 10 a.m. | Cottle Strawberry Farm, Hopkins | $15

Harbison Theatre Presents The Sharpe Family Singers | 7:30-10 p.m. | Harbison Theatre, Irmo | $35+
See our full events calendar
Feature your event here, or make a bigger splash
Greystar – The One Columbia

Older Adults

Your glory days, upgraded

Presented by Still Hopes Episcopal Retirement Community
Still Hopes residents sharing coffee and conversation in the lounge
When’s the last time all of your friends were in walking distance from you? | Photo provided by Still Hopes
Remember how easy it was to make friends and find fun things to do back in your college days? Life at Still Hopes feels a lot like that — only better. Here, everyone’s in the same stage of life, ready to connect, try new things, and enjoy each day to the fullest.

Here’s what makes life at Still Hopes so special:
  • Find your people: Build friendships with neighbors who share your interests and experiences.
  • Enjoy easy access to fun: From art workshops and fitness classes to social gatherings, there’s always something happening.
  • Stay active and engaged: Walkable amenities make it simple to get involved and stay connected.
  • Discover new passions: Try a new hobby, revisit an old one, or simply enjoy learning something new.
At Still Hopes, community, curiosity, and connection come together to create a vibrant lifestyle at every age.
Redefine your glory days

News Notes

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The new Cuban Corner restaurant is located next door to Hampton Place Cafe. | Photo by COLAtoday

Coming Soon

Cuban Corner, a popular Soda City Market vendor, will soon open a permanent location near Hampton and Sumter streets. Expect Cuban sandwiches, tamales, pastelitos, croquetas, flan, and classic dishes like ropa vieja and congrí.

Closing

Crossings Deli will close after 25 years on Farrow Road. Owners Brian and Ronya Gunter announced the local favorite’s last day will be Wednesday, Nov. 26. A new concept from incoming owner Denise Higgins is planned for the space.

Edu

USC has renamed its Department of Sport and Entertainment Management after a $5 million gift from the David and Nicole Tepper Foundation. The “David and Nicole Tepper Department” will fund scholarships, faculty roles, and the expanded Tepper Scholars Program. (WLTX)

Civic

Columbia College will host a City of Columbia City Council and Mayoral Candidates Forum on Monday, Oct. 20 at 6 p.m. in Spears Concert Hall. Organized by the Student Government Association, the forum is open to the public and will include pre-submitted questions from students and staff.

Concert

Motown Night hits the Prisma Amphitheater in Irmo’s Moore Park on Thursday, Oct. 24 from 5:30 to 10 p.m. as part of the Irmo Town Limits series. Tickets are $15 (kids 12 and under free) with music by Jackie’s Boy and Moonkatdaddi.

Wellness

The Palmetto Family Service Center has launched a new mobile health unit to expand access to primary care, testing, pharmacy assistance, and referrals. The unit supports the center’s “Wellness without limits” mission in the Midlands. (Cola Daily)

Community

This October, Planet Fitness celebrates 10 years of its Judgement Free Generation®. In partnership with Boys & Girls Clubs of America, donations support scholarships, community grants, and safe spaces for kids — empowering the next generation to thrive. Learn more.*

Edu

What do flexible scheduling, in-person Charleston residencies, and leadership coaching have in common? They’re all built into this hybrid program for working professionals. Learn more and apply before Saturday, Nov. 1.*

Finance

Crush credit card debt with a balance transfer. This card offers nearly two years of 0% interest (into 2027) + cash back perks on additional purchases. Learn more and apply.*
The Messina Group

Try This

Make picks ➡️ get paid

Presented by Underdog Fantasy
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Image courtesy Underdog Fantasy
It really is that simple.

Underdog daily fantasy games are available right here in South Carolina, giving sports fans an easy way to turn hot takes into cold cash every single week.

💸 Millions of players, billions in payouts


Since launching in 2020, 7+ million fans have won a combined 1+ billion in payouts using the Underdog app. With 100,000+ five-star reviews, it’s the go-to spot for everyone from first-time players to full-on sports fanatics.

🎯 Start with a few taps

Here’s how it works: Download the app for free, find your sport of choice, and pick whether a player will go higher or lower on one of their stats.

If you’re right, you could win up to 5,000x your money (think: $5 = $25,000). Choose from easy-to-play fantasy games across nearly every major sport — with same-day cashouts right from the app.

🔒 As safe as a bank


Say “see you never” to sketchy betting sites. Underdog is safe, secure, and backed by big names like Kevin Durant and Mark Cuban, with bank-level encryption to keep your personal info protected.

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Download the Underdog app today and start making picks. Bonus: New players get a special signup offer to make those first few wins even sweeter.
Start racking up wins

The Buy

Every Thursday, lululemon adds new markdowns to its We Made Too Much section. This what we’re shopping this week:

🍑 These casual high-rise pants made with “peach-fuzz soft fabric.”
👟 A pair of women’s CrossCity sneakers perfect for walking, running errands, and everything in between.
👜 This canvas mini tote bag that’s marked down by $14.
👚 A ribbed long-sleeved shirt perfect for fall layering.
👖 These men’s Pace Breaker joggers that boast a savings of up to $54.
More worth The Buy

Games

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The fun doesn’t have to end here. After reading the newsletter, head over to our games page. Games refresh with new challenges every day at 6 a.m. from crossword puzzle to Sudoku to themed word search.
Let the games begin

The Wrap

Today’s edition by:

If you’re hoping to do some thrifting at the Peddler & Makers Market, you’ll notice some construction, but the market is still open. Progress is underway on the new 2222 Main View apartments on Main Street, which will bring more than 300 new units to the adjacent downtown neighborhood.
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