We’ll be sending you our newsletter for the next five days, but if you’re not feeling it after that, we’ll call it quits — no action required. If you like what you see, click any link in this email, and each morning, we’ll keep sending the most relevant news, events, and updates from around Columbia. Our newsletters are completely free to receive and you can unsubscribe at any time.
Shop spring’s biggest sale in 3… 2… 1…
Presented by The Buy
Save on top-rated items like this cute athletic dress you’ll wear everywhere. | Graphic by 6AM City
The season’s biggest sales event is live: Amazon’s Big Spring Sale, with thousands of best-selling products discounted for a short time. Here’s what The Buy team is shopping:
AMAROK, a perimeter security solutions provider, will build a new headquarters at the corner of Freed and Boyce streets across from Segra Park in the BullStreet District as it expands its Richland County operations. The company, founded in 1973, has grown into a national provider serving clients across nearly every state.
3 signs you’re ready for a community like Brookland Commons
Presented by Brookland Commons
Step into a world where community engagement and purposeful living go hand in hand. | Photos provided by Brookland Commons
Looking for a neighborhood that fits your lifestyle?Brookland Commons offers a vibrant, welcoming community where neighbors connect and everyday life feels effortless. You might be ready to call it home if you:
The Columbia Fireflies will celebrate their 10th anniversary season at Segra Park starting Tuesday, April 7 with 66 home games featuring giveaways, themed nights, and 14 fireworks shows. Highlights include Star Wars Night, a July 4 weekend celebration, and the return of fan-favorite events like Dino Night and Zooperstars.
Festival
Tartan Day South returns with three days of events from Thursday, March 26 through Sunday, March 29 including a kickoff party at Steel Hands Brewing, a Celtic concert in Lexington, and Saturday’s main festival at Historic Columbia Speedway. The schedule also features a British car show, dance performances, whiskey tastings, and live music.
Featured Deal
Add a little magic to your week with “The Secret Garden” at Town Theatre. Enjoy $5 off tickets with code COLA (online only) for Thursday–Saturday shows through March 28. One reviewer even says the cast rivals Broadway — snag tickets + save.*
Show
Steel Hands Brewing will launch its “Summer Rock Tour Series” with free live music events starting in mid-May and continuing through August at its Cayce location. The lineup features tribute bands honoring artists like Tom Petty, The Allman Brothers, Neil Young, and The Rolling Stones.
Traffic
Parking lot improvements are underway at 420 Meeting St. across from Savage Craft. in West Columbia’s River District, with seal coating, restriping, and pothole repairs in progress. The lot will fully close for ~3-4 days starting this weekend, with nearby free parking options available.
Concert
Leanne Morgan’s “The Time of Our Lives Tour” will stop at Colonial Life Arena on Friday Dec. 4 as part of a 32-city run. Tickets go on sale Friday, March 27 at 10 a.m.
Award
The City of Columbia earned Tree City USA recognition from the Arbor Day Foundation for 2025, marking its 47th consecutive year receiving the designation. The honor highlights the city’s ongoing commitment to urban forestry and maintaining a tree canopy that supports environmental health and quality of life.
Health
Breast cancer is the second leading cause of cancer death among women, and early detection saves lives. Prisma Health makes it easy to schedule a screening mammogram, with no referral required if you’re 40 or older.*
Seasonal
Spring cleaning isn’t just for closets. Tidy up your finances and consolidate debt with this leading card — now offering 0% interest on balance transfers and purchases into 2027 and $250 in bonuses. Apply instantly.*
Read
AI won’t take over the world — people who know how to use AI will. That’s why 1M+ pros working at Google, Meta, and OpenAI read Superhuman AI. Join now and learn AI skills, tools, and news in just three minutes a day. Subscribe for free.*
Category
Coming Soon
💼 Your BizBrief download
BizBrief is your weekly, business-focused companion to the daily newsletter. | Graphic by 6AM City
Hi there — I’m Cat, Senior Managing Editor of BizBrief, our new weekly newsletter built to highlight our local business community.
BizBrief is your download on the local business landscape, delivering concise recaps — from news and podcasts to events, thought leadership, jobs, and company updates — all in one scroll-worthy newsletter to start your week informed, not overwhelmed.
Think of BizBrief as COLAtoday’s business-focused companion, zooming in on the stories, opportunities, and conversations shaping the local business community.
A little about me: I started at 6AM City, the parent company of COLAtoday, as a City Editor over four years ago, became a Managing Editor overseeing six markets (including COLAtoday), and now I’m excited to bring that experience back to community content as the Senior Managing Editor of BizBrief.
We want BizBrief to highlight what matters most to you. Got a local business story, podcast, or company update worth sharing? Send it our way or fill out this short survey — your ideas can help guide our coverage.
The Buy
Act fast. These lightning deals are live today only in Amazon’s Big Spring Sale, featuring some of the lowest prices we’ve seen this year so far:
⚡ Get $40 off Stanley’s insulated cooler bag, rated 4.7 stars and perfect as a daily lunchbox or a cooler for hiking, beach, and camping trips.
⚡ Snag these dressy flat sandals for spring while they’re 20% off until early afternoon — we like metallic gold or summery clear.
⚡ Get 40% off a Tile two-pack today and locate your lost keys, bag, or wallet in minutes.
⚡ Hydrate this spring with the top-rated 40 oz. Hydro Flask Travel Tumbler, priced 54% off at $17.58 today.
⚡ Save 20% off a cute short-sleeve spring dress with a flattering waistline and soft, lightweight fabric.
Do you like grabbing your morning coffee without leaving your car? Dutch Bros. Coffee is opening four locations across the Midlands between Friday, March 27, and Monday, March 30 so you’ll have a few new drive-thru options almost overnight.
