24 million people watched the women's NCAA final.
 
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Today’s Forecast

80º | 20% chance of precipitation
Sunrise 6:58 a.m. | Sunset 7:52 p.m.
Full Weather Report | Traffic Report

 
♻️ Recycling can be confusing
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A Yellow Shirt Ambassador cleaning up trash on Main Street. | Photo provided | Jonathan Hawley | Jonathan Hawley
Don’t know what to do with a specific item or where to start if you’re curious about recycling in Columbia? We’ve got you.
 
 
Events
 
Wednesday, April 10
  • Columbia Fireflies vs. Myrtle Beach Pelicans | Wednesday, April 10 | 7:05 p.m. | Segra Park, 1640 Freed St., Columbia | $6-$18 | Trash the Poop Dog Days of Summer: Treat your furry friend to a night out at Segra Park and enjoy $5 White Claws on White Claw Wednesday.*
  • Plant N Pour (Pollinator Painting) | Wednesday, April 10 | 6-8 p.m. | Riverbanks Zoo & Garden, 1300 Botanical Pkwy., West Columbia | $45-$80 | Participants will each receive two drink tickets while learning about the importance of native pollinators and how to support their populations at home.
Thursday, April 11
  • Read with ART - Silent Book Club | Thursday, April 11 | 5:30-8 p.m. | Columbia Museum of Art, 1515 Main St., Columbia | Free | There is no assigned reading — simply bring along your current book and enjoy reading in the museum with art.
Friday, April 12
  • Sam Hunt: Outskirts Tour | Friday, April 12 | 7:30 p.m. | Colonial Life Arena, 801 Lincoln St., Columbia | $40.75-$.75 | Pull out your cowboy or cowgirl boots and sing along with Sam Hunt inside of Colonial Life Arena.
Saturday, April 13
  • Midlands Orphan Relief First Annual Southern Garden & Hat Party | Saturday, April 13 | 11:30 a.m.-2 p.m. | Robert Mills House & Gardens, 1616 Blanding St., Columbia | $40 | Don your best chapeau and enjoy a fashion show, wine pull, and hat contest.
  • Beekeeping 101 | Saturday, April 13 | 3:30-5 p.m. | Richland Library Lower Richland, Lower Richland Large Meeting Room 9019 Garners Ferry Rd., Hopkins | Free | Learn the basics of beekeeping and become familiar with the equipment.
  • Accessibility Morning - The Lorax | Saturday, April 13 | 9-11 a.m. | South Carolina State Museum, 301 Gervais St., Columbia | Free | This program provides free access for families of children, teenagers, young adults, and adults who would benefit from a quieter, sensory-friendly, and disability-adapted experience at the museum.
  • Midlands Spring Native Plant Sale | Saturday, April 13 | 10 a.m.-4 p.m. | Canoeing for Kids, 114 Riverchase Ct., Lexington | Free | The sale focuses on native blooming perennials, grasses, and our favorite smaller blooming shrubs.
Click here to have your event featured.
 
 
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Festival
 
🌸 Fayetteville’s famous bash is back
Scenes from Fayetteville's Dogwood Festival, including vendors in a crowd of people and kids on carnival rides.
It’s Dogwood Festival time, and everyone is invited to join the fun. | Photos provided by the Dogwood Festival, gif by 6AM City
Grab the fam or your best buds and plan your trip to Fayetteville, NC, because the annual Dogwood Festival is back Friday, April 26 to Sunday, April 28.

During the 42nd year of this spring tradition, downtown will bloom with exciting entertainment, fabulous food finds, a craft fair, and more family-friendly fun.

🎶 Entertainment

The event kicks off Friday night with a concert by the 82nd Airborne Division’s official rock band, Riser Burn, at Festival Park.

Continue your weekend at the carnival, featuring thrilling rides, games, and other attractions.

🌷 Shop

On Saturday and Sunday, browse arts and crafts from local vendors during the expansive craft fair. From handmade jewelry and portraits to tie-dyed T-shirts and bandanas, you never know what treasures you may find along the historic cobblestone streets.

Pro tip: Explore local shops, too.

🌭 Food + Drinks

Come hungry, because area food trucks + vendors will be set up at Festival Park Plaza. Beer vendors will be pouring tasty favorites from local breweries and restaurants.
 
News Notes
 
Number
  • 24 million — that’s the peak number of people who watched the NCAA final between USC + Iowa. Preliminary figures show the championship averaged 18.7 million viewers on ABC and ESPN, expected to be the most-watched basketball game since 2019. (AP News)
Open
  • Prohibition — the long-awaited award-winning bar + restaurant from Charleston — is set to open today at 5 p.m. and is located at 1556 Main St. It will offer speakeasy-inspired dishes, craft cocktails, a diverse whiskey selection, and a live music and event space.
Biz
  • Surf’s Up Acai Bowls + the City of Columbia held a ribbon-cutting ceremony and press conference at 504 1/2 Gervais St. this week. The soft serve Açaí spot offers vegan, non-GMO, non-dairy, and gluten-free bowls, and is open daily from 9 a.m. to 7 p.m.
Sports
  • The USC baseball game against Clemson, postponed on Friday, March 1 due to rain, won’t be rescheduled due to scheduling conflicts. Ticket exchanges are available for a future USC baseball game this season. Up next, USC will take on the Florida Gators on Friday, April 12 at 6:30 p.m. in Gainesville.
Holiday
  • Happy Eid. It’s Eid al-Fitr, marking the end of Ramadan. Also called the Sweet Eid or Sugar Feast, those fasting during this past month will enjoy a meal + plenty of sweets. Masjid As-Salaam Columbia is hosting an Eid al-Fitr event, prayer, and breakfast today, beginning at 8:45 a.m. Find more details here.
Environment
  • Celebrate Earth Day at The Nick with a panel discussion hosted by the Palmetto Trail and SC Trails Association on Monday, April 22 at 6 p.m. Leading conservation organizations will share their efforts and foster dialogue on the importance of conservation, followed by a Q&A session. Admission is $5.
Try This
  • Celebrate spring by refreshing your wardrobe. Check out our shopping experience at Icon on Taylor to see what seasonal staples and resort-ready pieces are in stock.*
Listen
  • Winds of possible change may be coming for the Carolina Hurricanes. Go beyond the scoreboard and behind the scenes of the Carolina Hurricanes with Locked On’s daily, team-focused podcasts.
    Pro Tip
    • The days are getting longer and the weather is getting warmer. While we’ve started to indulge in more outdoor activities, it’s hard to ignore those runny noses, itchy throats + watery eyes. Here are four tips to make allergy season bearable — or even enjoyable.*
    Try This
    • We recently caught two unique, can’t-miss exhibitions at the Columbia Museum of Art. We loved “Interior Lives” and “Darrel Ellis: Regeneration,” and we think you will toohere’s why.*
    Eat
    Finance
    • Cue drum roll. 2024 is here, and the personal finance experts at The Ascent have sorted through hundreds of credit cards to do the work for you. Presenting: These four credit cards, among the best bonus cards the experts have ever seen.*
     
     
    Community
     
    🎂 Happy belated birthday to us
    wifi
    Take a step back in time to 2017. | Photo by COLAtoday team
    COLAtoday was born on April 3, 2017well, the newsletter anyway. For those of you who’ve been following along since 2017, thank you. For all others, allow us to (re)introduce ourselves.

    COLAtoday is part of a parent company called 6AM City — built to engage local communities by creating new ways to consume, participate, and share local content.

    Through our conversational tone, editorial filter, and participatory approach, we aim to build communities driven by conversation, designed for maximum engagement through curating a five-minute newsletter that reaches your inbox every Mon.-Fri. at (can you guess?) 6 a.m.

    Notice crime, punishment + political content didn’t make the list. Our company made a strategic decision to only offer readers content that drives curiosity, conversation, and positive engagement.
    Click the link below to read more about how COLAtoday came to be and our first ever newsletter.
     
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    The Wrap
     
    Samantha Robertson in a white shirt and grey vest Today’s edition by:
    Sam
    From the editor
    In case you haven’t heard — New Brookland Tavern is giving away free tickets to various shows, now available at Drip and Bluetile in Five Points. The initiative aims to promote attendance at different events over the coming months. Tickets are replenished weekly, encouraging patrons to explore new shows + bring friends along. While you’re in Drip or Bluetile looking for tickets, grab a coffee and some local skateshop merch.
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