Plus, get info on a $439 million SCDOT project.
 
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87º | 10% chance of precipitation
Sunrise 6:17 a.m. | Sunset 8:23 p.m.
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SC = 📈

SC’s Travel and Tourism Week celebrates the states tourism industry and growth

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Governor Henry McMaster announced SC’s Travel and Tourism Week during an “industry champions” celebration at the Governor’s Mansion, which gathered tourism leaders from every corner of the state. | Photo provided by Discover South Carolina
Gov. Henry McMaster declared May 19-25, 2024, as South Carolina Travel and Tourism Week, celebrating the industry’s role in boosting the state’s economy, workforce, and quality of life.

Quick SC growth + ranking stats

  • According to the U.S. Census Bureau, SC was the fastest-growing state in the nation in December 2023.
  • Greenville and Charleston were ranked in the top 15, (with Greenville being in the top five) as being some of the Best Places to Live in the US in 2024-2025, according to US News and World Report.
  • Columbia was ranked No. 5 on Southern Living’s “The South’s Best Cities On The Rise 2024" list + Spartanburg took the No. 3 spot.
  • In 2023, Columbia, Greenville, and Charleston received the No. 1, 2, and 3 rankings in Travel + Leisure’s “9 Best Places to Live in SC, According to Real Estate Experts” article.
  • Fort Mill received the No. 13 ranking on the U.S. Census Bureau’s 15 fastest-growing US cities list, seeing a population increase of 8.8% from July 2022 to July 2023. The Columbia metro area also experienced growth in 2023, with a 1.2% increase.

Tourism impact on SC

  • One in 10 South Carolinians work in hospitality, supporting over 200,000 jobs.
  • The annual economic impact of tourism exceeds $29 billion.
  • Tourism-related tax collections reduce each resident’s annual tax burden by nearly $1,000.
“Visitors are continuing to choose SC,” Gov. McMaster said. “They plan their trips to relax on our beaches, dine in our world-class restaurants, stroll our safe city streets, and appreciate our unparalleled beauty. Our sincere hospitality is what keeps them coming back.”

Tourism impact on our area

According to the latest tourism data provided by Experience Columbia, 15.8 million visitors helped generate $130 million in state + local taxes, which led to a $2.6 billion economic impact, and 22,300 jobs created.
 
Events
Wednesday, May 22
  • Jazz Al Fresco | Wednesday, May 22 | 11:30 a.m.-1:30 p.m. | Columbia Museum of Art, 1515 Main St., Columbia | Free | Celebrate Jazz Appreciation Month with free lunchtime concerts on Boyd Plaza courtesy of the Cola Jazz Foundation and the CMA.
  • Read to a Therapy Dog | Wednesday, May 22 | 4-5 p.m. | Richland Library North Main, 1431 Assembly St., Columbia | Free | Join Susanne and her certified therapy dog to practice reading with a furry friend.
Thursday, May 23
  • Women in Philanthropy’s Power of the Purse | Thursday, May 23 | 5:30-9 p.m. | 1208 Washington Pl., Columbia | $65-$75 | The annual event benefits women and children’s causes and features one-of-a-kind auction items, designer handbags, vacation getaways, restaurant packages, and more.
  • Cat Takeover - Cat Adoption Event | Thursday, May 23 | 11 a.m.-6 p.m. | Modern Companion, 508B Lexington Ave., Chapin | Free | Cats Best Friend Rescue is bringing adoptable cats and kittens to Modern Companion for a day for you to meet.
Friday, May 24
  • Gentle Morning Yoga on Boyd Plaza | Friday, May 24 | 7-8 a.m. | Columbia Museum of Art, 1515 Main St., Columbia | Free | The class takes place on Boyd Plaza and can be taken on a mat or sitting in a chair; both will be provided.
  • Live Music by Paisley Marie | Friday, May 24 | 6-9 p.m. | Gardener’s Outpost, 1211 Franklin St., Columbia | Free | Grab a cold drink from the bar and start the weekend off right.
Sunday, May 26
  • Cocktail Classroom | Sunday, May 26 | 6:30-8:30 p.m. | Smoked Restaurant, 1643 Main St., Columbia | $65 | Join Smoked for Cocktail 101: Craft cocktails at home, master shaking vs. stirring, elevate ice’s role, and embrace mixology essentials.
Calendar events here
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The Father’s Day gifts he’ll ask for every year

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It’s not too late to order the Harlestons Seaside Hoodie, Seaside Pullover, or Seaside Pocket Polo for Father’s Day. | Photos by Drew Somerville
Calling all children, partners, and friends of dads everywhere: Harlestons’ Seaside Collection will have the men in your life wishing Father’s Day — ahem, coming up on June 16 — was everyday.

Mix and match any of the pieces in the Seaside Collection (including the hoodie, polo, and quarter-zip) to create a complete look perfect for Father’s Day. Wearable throughout every season, Harlestons’ easy-care, performance fabric keeps you both cozy and cool all year long.
    Father's Day gifts that won't miss
    News Notes
    Transit
    • SCDOT is expanding I-26 between mile markers 125 and 136 to three lanes each way, costing $439 million. This project, important for tourism, includes replacing or rehabbing seven bridges. Completion is expected by the end of 2027. (WLTX)
    Number
    • 90 — that’s the age of a former Air Force captain Ed Dwight who became the oldest person in space on a Blue Origin flight. He’s locally known for his sculpting + monumental skills, including the $1.2 million semi-circle monument depicting SC’s African American history that sits on the State House grounds. The State has the full story.
    Traffic
    • Parts of Sunset Drive in Richland County will close on Tuesday, May 28 for storm drainage, sidewalk, and road construction. The closure affects the 600-700 blocks of the Earlewood neighborhood. Drivers should use alternate routes. The work will take around two weeks. (WLTX)
    Film
    • “Bull Street,” a new indie film by Lynn Dow starring Loretta Devine, explores a turbulent family history and is inspired by the former mental hospital. The movie premieres Friday, June 7 in Regal theaters statewide and Wednesday, June 5 at The Nick. (The Post and Courier)
    Civic
    • Early voting for the Tuesday, June 11 primaries begins one week from yesterday. Check your sample ballot to see your precinct + who you can vote for.
    Sports
    • Southern Cal’ isn’t yet one of the top challengers to USC’s women’s basketball team. Go beyond the scoreboard and behind the scenes of the South Carolina Gamecocks with Locked On’s daily, team-focused podcasts.
      Stat
      • In South Carolina, African Americans are 43% more likely to die from stroke than Caucasians. Find out why + ways you can reduce your stroke risk.*
      Asked
      Eat
      • Enjoy a campfire treat minus the smelly smoke with these s’mores mug cakes — just pop them in the microwave for a warm and cozy dessert.*
      Fun Fact
       
      Culture

      🎶 Crank the AC and tunes

      Help COLAtoday update its Columbia summer playlist for your next road trip

      Loveland Coffee
      Fill up on gas and drop by Loveland Coffee’s drive-thru kiosk before hitting the road. |Photo by Loveland Coffee
      Whether it’s jamming to tunes as you hit the road or listening to some tracks while we enjoy a local cup of joe — we’re big fans of music that gives Columbia vibes. Sometimes that means the music is produced by a local singer-songwriter, and other times it’s because a song’s lyrics mention Columbia or SC.

      Since summertime is upon us and we love a sun-soaked dance party moment, we’d like your help adding to our Soda City Hits: Summer Road Trip playlist.

      Here are some of the tracks we have so far:
      What songs should we add? Tell us your recommendations at the button below + stay tuned — we’ll be dropping the updated playlist in an upcoming newsletter.
      You're on aux
      The Buy

      Group B, The Buy 5.22.24 (Affiliate + Six & Main)

      Lululemon’s everywhere belt bag, which you truly can take everywhere, from errands to hikes to shopping. Points for being hands-free.
       
      The Wrap
       
      Samantha Robertson in a white shirt and grey vest

      Today’s edition by:
      Sam

      From the editor
      Speaking of local tunes, Hootie and the Blowfish just dropped a new cover of “For What It’s Worth” by Buffalo Springfield last Friday. Give it a listen while you decide which regional tunes to add to our playlist.
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