Plus, apple picking options.
 
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Today’s Forecast

93º | 20% chance of precipitation
Sunrise 6:41 a.m. | Sunset 8:16 p.m.
Full Weather Report | Traffic Report

 
The future’s looking suite
Verve Blossom and Huger.jpeg
A rendering of the Verve apartments coming to the corner of Huger and Blossom Streets. | Rendering by Dynamik Design
Columbia has seen a significant increase in new apartment developments, adding over 2,000 units in recent years. Here’s where new complexes are popping up:

2222 Main View Apartments | Expect 250 luxury units on 5.3 acres just north of downtown on the former Jim Moore Cadillac site.

Addison Pointe | 80 units with community spaces on Percival Road

Burnside Farms Apartments | 308 units with 288 apartments and 20 townhomes in Lower Richland

Fort Jackson Apartments | 280 units with one, two, and three-bedroom options near Interstate 77

Idlewild Blvd. Development | 826-bed student housing community with cottage-style units at 1050 Idlewild Blvd., near Williams-Brice Stadium

Lofts at Lorick Park | Located on ~17 acres near North Main and Richland Hospital, this complex will have 144 units.

The Woodley | 102 units with studio, one, and two-bedroom apartments between North Main and Sumter streets

VERVE Columbia | The 960-bed complex geared towards students at Huger and Blossom streets, is set to be completed in fall 2026.

Streams at Earlewood | This $93 million apartment complex will have 300 market-rate apartments.

Why it matters

  • High demand: Rising home prices + higher interest rates are driving more people to rent. Fun fact: average rent in Columbia is $1,114.
  • Strong occupancy: The Standard, which opened last summer, was 91.3% occupied for the 2023-24 academic year and is 98.1% pre-leased for the upcoming year. The waitlist is currently open for The Haven at Palmer Pointe.
  • Student housing pressures: Only about a third of USC’s 28,429 undergraduates live on campus spurring the development of private student apartments near campus.
  • Spacious living: New apartments in Columbia average 1,019 sqft, ranking ninth largest in the nation. About 60% of new apartments have two or more bedrooms.
 
Asked
 
The Hub at Columbia apartments, located at 1426 Main St., were formerly home to which company?

A. Dominion Energy
B. DHEC
C. ETV
D. SCANA
 
 
Events
 
Friday, Aug. 9
  • Nashville Nights Concert Series | Friday, Aug. 9 | 6 p.m. | Steel Hands Brewing | Free | Nashville Nights features talented singer/songwriters traveling from Nashville, TN for special live music performances.
  • Columbia Fireflies vs. Kannapolis Cannon Ballers | Friday, Aug. 9 | 7:05 p.m. | Segra Park | $6-$18 | The first 1,000 fans in attendance will receive a free Fireflies x Carolina Hurricanes Hockey Jersey.*
Saturday, Aug. 10
  • Columbia Sailing Club - Open House | Saturday, Aug. 10 | 1-2 p.m. | Columbia Sailing Club | Free | Learn about Columbia Sailing Club’s public programs: summer camps, private sailing lessons, and youth sailing.
  • The Mountain Goats | Saturday, Aug. 10 | 8 p.m. | The Senate | $42.50 | In 2021, the NC folk band’s song “No Children” went viral on Tik Tok.
  • Columbia Fireflies vs. Kannapolis Cannon Ballers | Saturday, Aug. 10 | 6:05 p.m. | Segra Park | $6-$18 | Enjoy a post-game fireworks show at Segra Park.*
Sunday, Aug. 11
Click here to have your event featured.
 
 
SPONSORED
Theatre
 
Opening the curtain on Town Theatre’s 105th season
Town-Theatre-season-105
Some of Town’s faculty and staff gathered to celebrate season 105 — will you join them? | Photo by Fig Columbia
Great news for theatre lovers: Town Theatre recently unveiled its upcoming season, and they’re producing six shows as opposed to the usual five.

Get excited to get your tickets for...
  • “Anything Goes” | Sept. 6-22 | It doesn’t get much more classic than this tap-dancing-filled Cole Porter musical full of songs that later became standards (think: the title number and “I Get a Kick Out of You”).
  • “Something’s Afoot” | Oct. 25-Nov. 10 | Calling all “Only Murders in the Building” fans for this murder mystery musical spoofing popular detective stories.
  • “Home for the Holidays” | Dec. 6-15 | Get into the spirit of the season with a night out at the theatre — or a matinee with the family.
  • “Steel Magnolias” | Feb. 7-16, 2025 | Fans of the film and newbies alike will love this female-centered, quintessential Southern comedy-drama.
  • “She Loves Me” | March 21-April 6, 2025 | Fun fact: This cult-classic musical inspired the plot for “You’ve Got Mail.”
  • “Spamalot” | May 16-June 1, 2025 | Based on “Monty Python and the Holy Grail,” this heavily-awarded, hilarious musical has featured actors like Tim Curry, Hank Azaria, David Hyde Pierce, and Hannah Waddingham (“Ted Lasso”) in its Broadway and West End runs.
Pro tip: If that list got you excited, you might want to become a member. Members get to reserve their tickets in advance, score their favorite seats, and pay less per ticket.
 
News Notes
 
Sports
  • Quincy Hall, a former USC track athlete, is now an Olympic gold medalist. Hall won the 400 meters with a time of 43.40, the fourth fastest ever. He is the first USC athlete to medal at the 2024 Paris Olympic Games. (Gamecocks Online)
Development
  • The Picklr, a fast-growing pickleball franchise based out of Utah, is set to open a 46,000 sqft indoor facility in the former Dick’s Sporting Goods location. Opening this winter, the facility will feature 12 courts, a pro shop, and event space. (The State)
Opening
  • Pho & Banh Mi restaurant will open Friday, Aug. 9 in West Columbia’s Westland Square. The new spot promises fresh ingredients, traditional recipes, and a cozy atmosphere.
Real Estate
  • LMG DT Columbia Inc., led by Kunal Dave, CEO of Laxmi Hotels Group, purchased the former senior housing high-rise for ~$4.8 million. The 16-story building closed in 2021 due to high repair costs. (The Post and Courier)
Olympics
  • The 2024 Summer Olympics in Paris, France wrap up this weekend. Today’s events include diving, men’s water polo, and men’s volleyball starting at 8:35 a.m. Keep up with Team USA and tune in for the closing ceremony on Sunday via WLTX.
Listen
  • Chat GPT picks Clemson’s 2024 football season. Go beyond the scoreboard and behind the scenes of the Clemson Tigers with Locked On’s daily, team-focused podcasts.
Health
  • Looking for convenient care? Enter: In-home doctor visits. Your Health House Calls offer personalized care plans, medication management, tests, labs, specialist referrals, follow-ups, remote monitoring, and more. Learn more + schedule.*
Biz
  • At COLAtoday, we share hyper-local and need-to-know information about your Soda City faves. Now, it’s time for you to tell us the best biz in the city. Click on this form to start nominating in various categories.
Finance
  • We’re beyond the halfway point of 2024 — aka a good time to make sure you’re maximizing your money. Personal finance experts have reviewed hundreds of credit cards to present you with the four very best bonus cards of the year.*
Listen
  • We like our sound quality how we like our Toasty Hot Spot bacon — extra crispy. While most hearing aids have one processor, this device has two, which process speech + noise separately. The result: Clear, crisp, effortless listening and conversations. (Plus, it’s tiny.)*
Older Adults
  • Caught the travel bug? Bookmark these essential tips for staying safe while enjoying your trips this season. Bonus: From Portugal to Japan, we’re feeling inspired by these local jet-setters.*
 
 
Try This
 
🍎 Orchard adventures
Apple picking Columbia
Try these apple orchards within two and a half hours of Columbia.  | Photo by @victoriacpetit
Summer’s winding down, and apples in the South begin to ripen in August. Here are five apple orchards you’ll apple-solutely want to visit within driving distance of Columbia.

Don’t worry, we’ve got all the in-cider information.

Sky Top Orchard | Zirconia, NC | No judgment here if you’re only going for the apple cider doughnuts + slushie. Enjoy U-pick apples, a playground, an animal barn, hayrides, and other family-fun activities.

Windy Hill Orchard & Cidery | York, SC | Visit this family-owned + operated boutique apple orchard located in the upstate. It’s also an award-winning Hard Cider producer and its Cider Bar is open for tastings on select weekends.
     
    The Buy
     
    The summer’s trending + No. 1 bestselling ice cream maker — the Ninja Creami. Snag it and turn almost anything into frozen, scoopable ice cream (hello, healthy protein treats).
     
     
    The Wrap
     
    David Stringer wearing a dark button-down shirt Today’s edition by:
    David
    From the editor
    Columbia’s Julia Vincent’s is diving for gold in the 3-meter finals at 9 a.m. today so be sure to tune in. Hopefully we’ll see a few more medals roll in for South Carolinians over the final few days of the Olympics.
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