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3 reasons why the Midlands has an edge in South Carolina

See how Columbia is growing with a new report from Elevate Midlands.

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A GIF showing people kayaking, women chatting, and a local artist in Columbia.

The Midlands is growing with more job opportunities, family-friendly spaces, and a great work-life balance.

Photos by Forrest Clonts + CHQ Productions

Table of Contents

Columbia is growing, and the latest Elevate Midlands report highlights just how much progress we’ve made. Here are three reasons why the Midlands is quickly becoming an even more ideal spot to live, work, and play:

💼 Workforce-ready

Through strong partnerships with the University of South Carolina’s medical school and programs like Create Opportunity Columbia, the Midlands is building a skilled workforce to meet the needs of high-demand industries.

👪🏻 Family-friendly

From new developments along the Riverwalk to a booming food scene and countless cultural events, Columbia offers families a great work-life balance. Plus, ongoing improvements like pedestrian-friendly spaces make it an ideal place for those seeking a stable community.

📊 Startup-friendly

The Midlands is a hub for business growth, with key investments in industries like automotive, healthcare, and manufacturing. Programs like Made with Cola Love support local entrepreneurs, creating a thriving economy where businesses can succeed.

Curious to learn more? Dive into the full 2025 report.

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