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The Midlands at 55+: How older adults are influencing business

This demographic shift promises to transform local business landscapes and community dynamics in profound ways.

Sponsored by
Brookland Commons

Older adults, big impact — learn about the Midlands’ changing economy.

Photo provided by Brookland Commons

The Midlands is entering a new era as adults 55 and older bring experience, spending power, and evolving lifestyle needs to the region.

Did you know? 12,000+ older adults are expected to move to Columbia in the next five years, quietly reshaping the local economy.

This “longevity economy” is influencing:

  • Real estate, as demand grows for accessible homes and active-living communities
  • Local businesses, adapting to meet the needs of an empowered, vibrant generation
  • Healthcare, expanding to provide specialized and preventive services

With their numbers and purchasing power, 55+ movers are driving Columbia’s transformation, redefining retirement, and inspiring innovation across industries.

Learn more about the Silver Shift

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