Support Us Button Widget

Apply for the Undiscovered SC Program

The South Carolina Department of Parks, Recreation and Tourism promotes the economic well-being of tourism across our state. The department oversees 47 state parks, markets SC as a tourist destination, and helps local communities develop recreational areas.

Though parts of SC are considered tourism destinations — like the beaches along our coast — the Undiscovered SC Program looks to develop under-utilized cities, counties, and communities that have untapped tourism potential because they lack the funds that would help them to become thriving tourist destinations.

💰 The goal of the grant

  • Help invest in publicly-owned tourism projects that will generate greater traffic that will lead to greater spending from visitors outside of a 50-mile radius.
  • Assist local governments to develop + maintain long-term projects that spur non-local travel.

💰 The grant

  • Let’s talk money. The grant amount falls between 50-200K, with the contingency of the project costing a minimum of 100K.
  • The grant is offered as a one-to-one cash match and those who apply must provide evidence that the cash match funds are available.

💰 Am I eligible for the grant?

Read through the full list of eligibility + procedures here, but here are some highlights:

  • The county or a municipal government must have a total Accommodations Tax distribution of $900K or less, according to the most recent data by the SC State Treasurer’s Office. Find your county’s data here.
  • You must have a plan for a specific project with timelines.
  • You must have evidence of an active + functioning organization.

For a sense of how this grant works, click here + here to see this grant in action around our state. Pre-applications + letters of intent must be submitted here + the deadline for the grant is Fri., Sept. 30 at 4 p.m.

Are you still interested in grants from SCPRT, but this one doesn’t feel really you? Check out all of the other grants its offers that may be a better fit for you or your organization.

More from COLAtoday
Directly north, east, south, and west of COLA, cities across the world await.
JerryFest returns to Five Points on Sunday, Oct. 5 with two stages of live music, food, art, and family fun.
A look at the 2025 Gamecock football season, including key players, biggest games, and what’s new on gameday at Williams-Brice.
The concept is taking over South Korea’s capital city. We’re thinking about where we’d copy it in Soda City.
Bookmark this guide for a curated list of events taking place each month that we’re most looking forward to.
Whether you’re interested in hearing from local business leaders, exploring the art world, or just hearing a good story, there’s a Cola podcast for you.
Got a hot new fling? Hoping to spice things up with your longtime partner? We’re here to help plan your next date night in Soda City.
Unbury Columbia and Florence’s prehistoric past by looking at these five animals that once called the region home before they went extinct.
A European café–style brasserie and market is opening in Melrose Heights in 2026, with local roots.
Class is in session — become familiar with how Columbia’s City Council works, and explore your role as an active citizen.